Web design agencies seem to be on every corner these days. Courses in web design are hugely popular and the business demand for online services have never been higher. Any commercially aware design agency will quickly spot an opportunity to also profit by providing SEO services. However, SEO is a very different skillset than design, so although many agencies want to profit from selling SEO, very few agencies have the capabilities to actually manage SEO contracts.
The solution is simple. Offer white label SEO services.
Although this is a very easy to manage solution, many web designers fail to see the benefits. Before we discuss this in more detail, it’s probably worth explaining a little more about what white label SEO services actually are. White labelling is when you offer someone else’s services under your own brand. In this example, web design agencies can sell SEO services under their brand, but the work is actually being fulfilled by someone else. The client doesn’t know that the service isn’t being delivered in house and the agency can reap the rewards without needing to hire new people.
There are many reasons why a web design agency would benefit from outsourcing SEO services, but here are just a few.
The most obvious benefit of white labelled SEO services is that it avoids the need to hire someone to manage the SEO contracts in house. Many web designers don’t have quite the potential to afford the cost of hiring a full time SEO, and still make a profit after these costs. Search engine optimisation is only one element of digital marketing services, and it often gets very complicated to deliver digital marketing in addition to design. By outsourcing, companies can add margin to the SEO and avoid the cost of hiring a specialist.
Not only that, but when dealing with a specialist SEO agency you also far more experience and expertise. Think about how expertly a web design agency can design and build a website. A similar level of high level expertise is offered by outsources, who work specifically in this field and are extrapolating data on dozens of sites that helps them deliver better results.
One of the most gratifying benefits of white label SEO is that it allows design agencies to take the money for SEO services, take their share and simply outsource everything else. This means that it is a very hassle free way to make money from SEO. For those that aren’t motivated by money, bringing in outside expertise means that your clients get the very best service possible, and get superb value for money.
Perhaps the most important reason to use white label SEO services however is keeping the relationship with the client as strong as possible. Most business owners need search engine optimisation services these days, so if they aren’t coming to you for this they are likely to be going to someone else instead. By bringing in a specialist SEO agency you are making sure that your customer stay loyal and aren’t talking to other agencies. iF a customer starts working with another agency for SEO, they might also be talking about design work and this means the potential loss of the client.
As you can see, there are many reasons why outsourcing SEO makes sense. Any web design agency that doesn’t want to hire a team of SEO experts to work in their agency should certainly consider outsouring.